Alcohol Harm Reduction Māte Waipiro

New Zealand faces increasingly challenging alcohol-related issues

A few facts to think about:

  • 600 to 1,000 New Zealanders die each year from alcohol-related causes
  • 1 in 5 drinkers aged 15 years and over have a potentially hazardous drinking pattern
  • New Zealand Police estimate that a third of all violence and half of all sexual assaults and homicides are related to alcohol
  • Nearly a third of the population thinks that it is OK to get drunk
  • More than 822,000 adult drinkers consume a large amount of alcohol at least monthly
  • Overall social costs $7.85 billion per year

Community Action – Transforming Attitudes Towards Alcohol Coalition (TATA)

TATA provides strategic leadership and collaboration on alcohol-related harm, by acting as an organising and planning group to contribute towards the reduction of alcohol-related harm in the Taranaki region.  NPiS coordinates this coalition.

Delaying the onset of alcohol consumption: a targeted approach with caregivers and whanau of intermediate-age children

  • This project, the first of its type in New Zealand, specifically focused on the caregivers and whanau of intermediate-age children. 
  • The overall objective was to delay the onset of alcohol consumption by young people by educating and promoting key messages to their whanau and caregivers, using co-design strategies. 
  • This project involved public speaking events on the issue with renowned psychologist Nigel Latta, followed by a series of focus groups with caregivers and whanau.
  • The project was successfully implemented with key strategies for promoting the messages identified.  Please refer to the executive summary and project report for further information. 
  • We look forward to continuing on the next phase of this project – contact us and be a part of this community action project
  • Phase 1 project documents:
Sale and Supply of Alchohol (Community Participation) Amendment Bill
  • Click here for a copy of TATA’s submission.

new plymouth injury safe team

If you would like to be at the forefront of alcohol harm reduction action, contact for further information.  



If you are interested in any further information on this page please get in contact with us to discuss.


The Numbers

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Of adult drinkers consume alcohol in a hazardous way

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overall social costs of alcohol consumption per year

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NZers die each year from alcohol related causes

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of serious violent crimes are related to alcohol (police estimate)

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